The Toyota Motor Company comes at a difficult time in which the quality of its cars have been called into question, and as customers consider competing models. For the first time Toyota claims to invincibility was called into question and the automaker firmly now, that his once smooth road with potholes quality has been littered.
But, Toyota will industrious to take care to take his own problems and progressing to raise in his desire, its Prius hybrid-model. The Toyota Prius has been more than a decade, the benchmark model, with all other hybrids are patterned. Toyota can themselves not afford, themselves rest on his laurels, but such as Ford, Hyundai, Kia and others have brought their own hybrid-models to the market. Plug-in hybrids are here so good and are the Nissan Leaf and Chevrolet volts. Suddenly Toyota is be, circumvented at risk by using the competition.
Expansion PriusHowever The Prius line is the most popular hybrid on the market. The sales in 2010 were in this segment, but that is considered to be only a temporary error. The gas prices have north of $ 3 per gallon, the car buyers explore their opportunities, including the search for cars always exceptional fuel consumed means moves.
Toyota Prius for the plans are unfolding, with the auto manufacturer with the 2011 North to explain American International Auto Show in Detroit, where the brand routed. Between Show releases and company gossip, we can expect that the Prius line to look very different in the coming years as model is extended:
Plug-in Prius - Like other automakers, is a plug-in version of the Prius on the way. This model will be with a lithium-ion battery and rechargeable. With Plug-in-ability it allows the Prius much further go on current only with a gas motor kicks in, when the battery is exhausted.
New Models - The Prius is v the first new model for the Prius-family. This wagon-similar vehicle is a crossover. The cabin is greater, which means rear passengers to get more space. Storage was increased, by 50 percent after Toyota. The "V" will debut as a 2012 model and will be riding other Priuses on the same platform switching.
Concept Prius - Although not green light for the production, shows the Prius C concept, that Toyota about the construction is seriously a whole series of Priuses. This model, a 2011 NAIAS debut candidate, keeps the five-door versatility of the original Prius, but has a sportier face and is purposefully compete against the Honda Insight cheaper.
Rare Earth - Toyota, like other hybrid builders, relies on rare earths, such as lanthanum a to power its Prius. That can change, as the automaker manufacturer when using a intake system for his hybrid-models, avoiding use of materials, which are expensive and 90 percent searches controlled by the communist Chinese government.
Future growthExpect Toyota roll out additional Prius models to further grow like the sub-brand. A coupé is just as possible, such as an even smaller Yaris-model. Not expect you, Prius, to become his own brand, but it will be an important sub-brand and could themselves credited as the type series with rescue Toyota.
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